What comes after the applause? For Lamia Kamel and Hania Amr Moussa, it’s a bold new beginning. Introducing The Global Narrative—a strategic communications firm with heart, heritage, and a mission to redefine how Egypt and the region are seen on the world stage.

With offices in Cairo and Riyadh, the platform goes beyond traditional PR, diving into purposeful storytelling, executive positioning, and nation branding.

Built on the legacy of the Narrative Summit, this new chapter champions stories that matter—those rooted in culture, innovation, diplomacy, and impact.

It’s not just about crafting messages—it’s about curating identity. And for Egypt, that story is only just beginning