NEW CHAPTER, SAME MISSION: THE FOUNDERS OF NARRATIVE SUMMIT LAUNCH ‘THE GLOBAL NARRATIVE’ TO REDEFINE HOW EGYPT TELLS ITS STORY.

At the close of the 2025 Narrative Summit, as the final applause echoed through the auditorium, a new story began - one designed to shape policies and perceptions.

The Global Narrative is a bold new platform co-founded by communications leaders Lamia Kamel and Hania Amr Moussa. With offices in Cairo and Riyadh, it moves beyond conventional PR into strategic nation branding, cultural diplomacy, and personal positioning for regional leaders.

But this isn’t PR for PR’s sake.

“We’ve learned that storytelling, when rooted in purpose, becomes one of the most powerful tools for transformation,” says Kamel. “The Global Narrative is a natural extension of everything we’ve built, from regional growth to our commitment to Egypt’s cultural and global relevance.”

Under the banner ‘PR with Purpose’, the company offers tailored communications, executive branding, and strategic visibility for changemakers and institutions. Its goal? To amplify Egypt’s voice, not just as a destination or market, but as a cultural and intellectual hub.

“We need to move past surface-level narratives,” adds Moussa. “It’s time to focus on what connects us—from culture and tourism to innovation and development.”

The Global Narrative carries forward the Narrative Summit’s founding vision, now as a full-fledged firm built to export Egypt’s most compelling stories to the audiences that matter.